If you’re a marketer, social media manager, or blogger, it can be hard to keep track of your social media posts. You want to post interesting content that will be useful to your followers, but you don’t know what to post. Or maybe you post content you think is interesting, but you aren’t getting any engagement. That’s where a social media calendar comes in.
A social media calendar is an essential tool for any modern marketer. It helps you plan your campaigns, manage your time, and track the success of your social media efforts. In this blog, I’ll share with you how to create a social media calendar that’s tailored to your personal or business needs.
Why Create a Social Media Calendar?
Your calendar can save you time and money. Having a calendar in place prevents you from posting things last minute or forgetting to follow up. Think of it as a digital to-do list with the ability to keep track of all the steps for a certain strategy.
The importance of a social media calendar
Save time by being organized
Maintaining a social media calendar is a great way to save time and avoid multitasking. Having a plan can help you stay organized and batch your work so that you can make the most of your day. Plus, it also helps you note down all your creative brainwaves for later.
With social media calendar tools, you can schedule posts ahead of time and manage your audience engagement from one place. You won’t have to spend hours on the computer trying to update your accounts
Post consistently
Posting consistently is the first tip from social media experts when you’re trying to increase your likes on Instagram, your YouTube subscribers, or when you’re implementing social media KPIs. There is no shortcut to success!
Why?
Consistently creating content that your audience loves will help you increase your organic reach on social media, so more people see the content that you create and start following your brand.
With a social media content calendar that has posts ahead of time, you can be sure to post consistently whether it’s a slow news week or your biggest promotion of the year.
Make fewer typos, and also reduce the risk of big mistakes
Planning your posts in advance saves you a lot of time and effort.
Copy-editing, fact-checking, and planning are all easier when you’re working days or weeks in advance.
4. Get more ambitious with your social strategies
Social media is a place of new and exciting opportunities. It’s important to constantly be running campaigns, in order to secure the success of your company. You should run an Instagram contest, find influencer partners, and put your brand on LinkedIn. Just don’t forget to introduce a social media employee advocacy program!
Schedule your time wisely to free up space for you to work on other tasks.
5. Excellent for brainstorming
When you start organizing your content topics together with your team, you will have a surge of creativity that will generate new ideas. With the help of our platform, you can analyze your audience’s feedback and engagement to gain valuable insights into what they prefer. These insights will be really useful for adjusting your content and making it even better.
A content calendar is a very useful tool to keep all your teams on the same page.
6. Helps keep your audience engaged
What’s the point of posting topics that your audience doesn’t care about? It will just hurt your engagement.
You’re going to love this content calendar! It’ll help you spot mistakes, and always publish your latest content so that your readers will always look forward to reading your next post.
How to create a social media calendar?
Request access for the template it takes us 5 minutes to grant you the template view access(then you can make a copy of a template to customize it): https://docs.google.com/spreadsheets/d/1G2Y2UlTvL_2adO-rCV6wtrspX0ZyM1ZmUqWW554BaU8/
As a marketer, you can use a social media calendar to help you grow your company’s social media presence, identify audience interests, and share content that’s interesting to your prospects and customers. This template will help you not only setting up your digital marketing strategy but for your entire year's marketing strategy.
The template will help you plan all of your tactics and measure your results over the year.
Components of marketing calendar
# Campaign types
List down your marketing types like social media management, blog posts, google ads, newsletter, video content, photography content, etc.
# Quarterly Goal
Objective: What do we want to achieve?
Clearly identify what are your objectives for each quarter within a financial year. This will help in planning and organizing things and will help you to be more consistent. Consistency really plays a good role in online engagement. Objectives recording like what minimum number of clients you are targeting, how much revenue you expect to generate for this financial year etc.
Example- 25% increase in revenue, 3 min. 5 figure clients, etc.
# Metrics: How we gonna measure?
It includes how you going to measure your progress throughout the year. Keeping track of your progress is important to take further steps. Measuring units can be different for each, it can be measured by keeping a check-in revenue increase, increase in the number of your clients, etc.
Example- Revenue numbers, Conversion rate, churn rate
# Competitors: Who are your main competitors
Identify and research your competitors to know their positive as well as the negative points so that it can help you in your business scaling and identify the flaws.
# Target Market: Kind of audience you are targeting
This is basically keeping track of your audience like who are your primary, secondary or tertiary audience. Example-
- Primary: Startup Founders/CEOs
- Secondary: Marketing managers
- Tertiary: Creatives
# Platforms
what are the different platforms use are using to target your audience.
# Geotargeting: Where is your audience located in the world?
Knowing your target market or audience, it is important to keep a check of their location. This will help in better planning the content
# Tone and messaging: What the tone and messaging of your campaign for this quarter?
What kind of tone or messaging you are using for your campaigns and marketing. Traffic is nice, but the conversation with the reader is nicer. A glorified RSS feed is a waste of time.
# Activities: What activities you’re going to undertake.
Once you filled out your strategy, you will be in a real position to understand:
- What do we want to achieve?
- Able to breakdown the goal into quarterly campaigns
# Budget
Set a budget for the campaigns in quarters.
# Spendings
Clearly add your daily spendings.
Example-
# Month by month activities
- Week view for activities in all 5 weeks of the month
- Collaborative on marketing activities.
Conclusion
Create a social media content calendar to share your knowledge, create brand awareness, and build long-term relationships with your customers. Did you know that you can set up your social media marketing strategy with a free template, trial, or checklist? A Social Media Calendar Template will help you communicate regularly with your target market. Use it to generate leads, sales, and revenue. In this article, you’ve seen how to set up a social media content calendar. What about a great template that helps you create consistent, well-balanced content? A Social Media Calendar Template will make your content strategy more organized, consistent, and repeatable.
We, IdeaOnce, are building a centralized, automated marketing hub to organize and execute all your marketing, from one place. IdeaOnce is a one-place marketing platform for all your marketing requirements.
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